Case Study: Arkansas Air & Military Museum

Before we became involved with the Arkansas Air & Military Museum, their website struggled to show the energy and richness of Northwest Arkansas's premier aviation and military history authority. Visitors looking for exhibit information, hours, or the story of Drake Field often left without a plan. It was difficult to engage and discover the museum's true potential.

On this page, you'll see how we transformed their online home: from the challenges of the old site to the redesigned experience.

Continue...

Before...

The previous website:
• Lacked a consistent logo
• Was not responsive across devices
• Was difficult for search engines to read
• Had numerous broken links
• Lacked alt text and meta descriptions
• Was difficult to navigate
• Artifact entries were not indexable
• Menu was not fully accessible on mobile

Continue...

After...

The new website:
• Is mobile-friendly
• Logo on every page
• Easier for search and AI to index
• Easier to find products and memberships
• Blogs and events are out front
• Artifacts now appear as indexable pages
• Broken links, meta tags, and alt tags fixed
• Has improved navigation top and bottom
• Newsletter form more attractive and findable

See Page Comparisons

Comparison: Visit Us

Before

A long string of text with no options to purchase a membership or engaging imagery.

After

All necessary information is easily accessible for humans and search engines. More engaging visuals. Membership is easy to find.

Comparison: About Us

Before

Featured a long paragraph of general text, not SEO-friendly or visually engaging.

After

Visually engaging, provides exactly the information needed, with a list of artifact types for AI recommendation and search indexation.

Comparison: Get Involved

Before

Included good information but had some broken links, was not responsive, and suffered from a lack of flow.

After

Easier to index, more visually appealing, fixed broken links, responsive on mobile.

Visit the Museum Today!

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